Shoot to Scale
Professional photographer shooting luxury home at twilight
"I'm booked but I'm broke""I've hit a ceiling""I'm doing everything myself""I freeze when they ask about price"

Sound familiar? You're not alone.

Your camera can build you 6-figure months.

We'll show you how. Pick your level.

Where are you right now?

Pick the path that matches your experience level.

I'm Just Starting

Get your first clients, charge properly, learn the craft. Perfect for beginners ready to start making money with their camera.

Start Here

I'm Already Shooting

Break the $10K ceiling, fix pricing, build a sales process. For shooters who are working but need a real system to grow.

Level Up

I'm Ready to Scale

Go from $15K to $30K+ months, build a team, build systems. For operators ready to scale with mentorship and real accountability.

Scale
Meet Your Mentors

Built by People Who've Done It

Michael and Jeric aren't coaches who read about real estate media — they built businesses in it. Shoot to Scale is everything they know, structured so you can skip the mistakes and compress the timeline.

Michael — Co-Founder of Shoot to Scale

Michael

Co-Founder, Shoot to Scale

@pg.creatives
  • Started at 19 with zero camera experience and zero college degree
  • Built a 9-person team doing $60K months in under 2 years
  • Shot 900+ homes personally, 1,200+ as a company
  • Remotely scaled a second location to $20K/month in under a year
  • Trained a 22-year-old from zero to $20K/month in one year
Jeric — Co-Founder of Shoot to Scale

Jeric

Co-Founder, Shoot to Scale

@reyesmediaworks
  • Moved from Philippines to Canada, didn't speak English for years
  • Served bubble tea for 8 years, filmed weddings on the side
  • Pivoted to real estate media in 2021, left in 2024 to start his own thing
  • Scaled Reyes Media Works to $40K/month in less than 6 months
  • Built a team of 4 in under a year, on track for $100K/month

Frequently Asked Questions